A rural farming community was where Alistair started, and today he runs a successful technology consultancy that strives for a positive impact on every stakeholder from customers to communities. Not just shareholders.


Alistair is the founder and CTO of Kodehort. He partners with ambitious business founders looking to utilise serverless architecture technology to accelerate their positive impact on society.


Alistair contacted Founder Story to clarify and solidify his positioning and offering. We helped with his foundational Founder story, LinkedIn optimisation, visual identity design and website design.

Rajen's personal branding service for founders is an absolute game-changer in the way entrepreneurs position themselves in the market. His approach is deeply personal; Rajen takes the time to understand the passions and values that drive founders, ensuring the personal branding developed is not only authentic but also resonates with the core of their entrepreneurial spirit. The sessions with him are enlightening, as he expertly draws out the essence of a founder's story and crafts a brand image that's both

Alistair, Founder & Fractional CTO

Personal Story


An extract from Alistair's story:


"When I decided to set up my own practice, I let about ten people in my network know I may become free in about a month’s time. Three years later, I haven’t had a day off yet. I have been busy helping great founders make a difference.


My enthusiasm for coding hasn’t wavered. In the evening when the children are in bed, I write code and keep tinkering and learning about the newest technology. My latest area of research is serverless architecture and tooling, the perfect technology for early-stage start-ups".

The impact of Rajen's work on my professional image has been profound. His ability to infuse my brand with confidence and clarity has not only enhanced my visibility but has also opened doors to new opportunities and connections. Rajen's service is not just about creating a strong brand presence; it's about emboldening founders to embody and project their true selves, setting them apart in the entrepreneurial world.

Alistair, Founder & Fractional CTO

Brand & Lifestyle photography


We set about telling Alistair's story visually through a personalised, story-driven photoshoot. We wanted to convey three aspects of his expertise and story: being on the move, remote working and his tech background. We started at Cambridge Railway Station for a dynamic outdoor environment and moved on to a smart co-working space for a more hands-on look. We assured Alistair throughout the experience of what was happening and how he could conduct himself to give him the confidence he needed.

An extract from the photoshoot plan we normally create for clients

Visual identity design

Website design

LinkedIn banner design

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