Heidi’s journey started with a fascination for her childhood rock collection, each rock unique and revealing deeper beauty when polished.

This perspective guides her work as a clinician and empowerment coach, helping people remove the emotional rubble caused by trauma, burnout, and fatigue to rediscover their inner vitality.

Her path to this work wasn’t straightforward—dabbling in yoga teaching, massage therapy, and physical training before finding her calling in social work. Despite challenges, Heidi founded a mental health foundation and pursued a doctoral degree in psychology to bridge the gap between research and patient care.

Heidi partnered with Founder Story to clarify her brand positioning and impact. We helped refine her professional story, optimise her positioning, and enhance her visual identity.

Personal Story

An extract from Heidi's story:

"Returning to academia after years in the field revealed a profound gap between scientific research and patient care. It became clear that we were missing vital pieces of the puzzle. I was determined to bridge this gap and apply the latest neuroscience findings to practical treatment. 

My vision involved a network of passionate therapists who could spark a revolution in the mental health sector, aligning it with the latest research. 

That's when my business was born".

Brand & Lifestyle photography

We set about telling Heidi's story visually through a personalised, story-driven photoshoot. We wanted to convey three aspects of her expertise and story: the therapist in action, the neuroscientist thought leader and a painter. We started at hired the The Granary in Shelford, Cambridge; a beautiful gallery and creative space. We introduced two models to showcase Heidi in conversation and presenting. We also captured her personal side with images of her expressing herself through art.