Babita believes that just because you’re an entrepreneur doesn’t mean you have to hustle. There is a better way, just ask her how.


Babita is a coach at the Cambridge Judge Business School, a mentor for the Masters of Entrepreneurship, and sits on several boards. This stands as a testament that there are multiple pathways to success; despite not attending university, she now mentors at one of the world's best institutions!


Babita reached out to Founder Story for help. She wanted to re-establish her story and bring her multi-faceted expertise together through a cohesive personal brand.

I had the pleasure of working with Rajen Mistry recently, and the experience was nothing short of transformative. Rajen not only assisted me in effectively articulating my Founder Story, but what truly stood out was his remarkable ability to translate that narrative into an effective art direction for our photo shoot.

Babita, Growth Coach & Board Advisor

Personal Story


An extract from Babita's story:


"I embarked on a journey of self-discovery, shedding layers of external expectations. It was time to align my work with my identity. This realisation came with the help of a coach, who guided me to embrace my own path, unburdened by others' hopes and dreams.


Through my journey, I discovered a universal truth: suffering is optional. It emerges from a misalignment between one's inner self and outer work. I wanted to bring this wisdom to others, and coaching presented the perfect avenue."

The result? A photo shoot that was not only enjoyable but also managed to capture the essence of my brand in ways I hadn't thought possible. Rajen's skill in understanding the core of my story and infusing it into the creative direction of the shoot makes him the ideal person to work with if you want to elevate your brand through your story!

Babita, Growth Coach & Board Advisor

Brand & Lifestyle photography


We set about telling Babita's story visually through a personalised, story-driven photoshoot. We wanted to convey three aspects of her expertise and story: her individuality, her business coaching, and her thought leadership/speaking. We made use of the various spaces at the beautiful Cambridge Judge Business School where Babita mentors.

An extract from the photoshoot plan we normally create for clients

More featured stories