David believes that learning every day is the key to living a fulfilling life.


David always knew he was going to start his own business. It was just a matter of finding a way to combine his financial background with his creative core. And with Mulberry Risk, he managed to do that.


David is a man of many talents, one of which is being a great storyteller and presenter. He was passionate about this side of his personality and expertise.


David reached out to Founder Story for help. He just needed a way to validate and express that so he could go on to share this value in his industry. This is what we did.

Rajen's process allowed me to take a step back and understand what my own story is.

He is able to build the founder story and identify what makes me tick. He has produced photos and other media which follow that story, and I'm proud to use the media in my business.

David – CEO, Mulberry Risk

Personal Story


We conveyed David's story, from his upbringing to where he is now, in a brief narrative. To guarantee that we accurately told his story, we had to adapt his TOV and personality. David now has the fundamental story to employ in his messaging.

Being a founder, you throw everything you have into the business. You can lose sight of who you are.

Rajen unpicks this and gives you something which is valuable to your current and future ventures.
He is able to build the founder story and identify what makes me tick. He has produced photos and other media which follow that story, and I'm proud to use the media in my business.

David – CEO, Mulberry Risk

Brand & Lifestyle photography


We set about telling that part of his story as a firm believer in clear and compelling communication. We caught David in full flow on stage, utilising his full range of presentation techniques to his one-of-a-kind way of presenting to the insurance industry using digital whiteboards and hand drawn methods. Of course, he has to convey his outgoing and generous personality along the way.

Personal brand and Mulberry Risk websites


We inspired David to create his own website using his new found clarity from his strategy and his story. Alongside the range of his new, dynamic brand photographs, which are utilised on the Mulberry Risk website too.

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