Transforming managers and leaders, and her personal brand.
As an ‘independent people person’ Ros came to Founder Story as a coach, trainer, and HR consultant who was doing her utmost to help leaders and managers do better by their people.
The time had arrived for her to take her personal brand to the next level and leverage her unique personality and experience to gain more speaking opportunities. So, with our support we helped Ros create a self-credentialing tool, that would make her name synonymous with incredible training and coaching for managers and leaders and expand her reach in the process.
Hear from Ros, about what we helped her solve as a consultant.
It was great working with Rajen to define and articulate my personal brand. I was using a seriously outdated headshot and hadn't ever got around to taking a step back and looking at how I was actually presenting myself 'out there'. It was refreshing to talk with Rajen to home in on what messages I wanted to convey and then let him do the magic of turning that into a personal brand.
Ros, Leadership Coach & HR Trainer
Personal Story
As someone who does most of the talking with their hands, communicating Ros’ story and her vivacious personality through the written word was a real joy. By working together, we crafted a fantastic short story that communicates Ros’ value confidently and concisely.
Brand & Lifestyle photography
For her professional photos, we chose to shoot Ros at a co-working spot in her hometown. To showcase her ability to work with global clients from any location, we also took some images of her in her cosy home office.
Personal visual identity
Ros' background is varied and rich, we took onboard her preference for block colours and the colour teal in particular. We paired that with the idea of a conversational tone that's also represented visually with the use of a handwritten typeface that emphasises keywords. Overall the identity expresses Ros' expertise in people, and her personable nature.
LinkedIn Profile Optimisation
Ros' LinkedIn profile is a key channel for her. it's her landing page, where she displays her credentials. Our job was to audit and optimise it through rewriting her about section, and providing the banner that helps her audience connect with her and what she has to offer.
Connect with Ros
Hear from Ros about the impact her personal branding development has had on her business.
I was able to start using the assets straight away...and wow...immediately got a great response! Turns out if you're in the people business, and the service you offer is all about you, writing posts that show you doing your thing has much more impact than I could have anticipated. I've been approached by people I haven't worked with for years...just because they can now SEE what I do. I highly recommend Rajen and Founder Story
Ros, Leadership Coach & HR Trainer
