IFA with a football arena
Founder Vik Sharma had spent decades working as financial advisor, always putting his clients' best interests first. However, when he decided to launch KickX, an innovative and inclusive hybrid football arena, he knew it was time to prioritise himself and build a strong personal brand.
With the help of Founder Story, Vik was able to effectively communicate his passion for the game and his vision for KickX to investors and strategic partners.
The process with Founder Story was amazing. It was like an identity decluttering. Their approach helped me communicate who I am now, and who I want to be in five years. I feel confident that when investors do their due diligence and find me online, they won’t be disappointed.
Vik – CEO, KickX Football
Personal Story
In a short narrative we told Vik's origin story, highlighting his journey to success and the challenges faced along the way. As a caring and reflective family man, it was important for us to accurately capture Vik's tone of voice and values in order to make the story true to who he is as a person.
Brand & Lifestyle photography
Vik's West London location provided the perfect setting for our photoshoot, allowing us to capture his essence through a range of incredible backdrops. From the sleek and modern Mercedes Benz World to the warmth and familiarity of his home with his wife and four daughters.
A litte posing guidance for Vik on our shoot together at this his local London football club
Personal visual identity
Vik's personal identity was borne of how love of football (including Everton FC!) and the sophisticated nature of his finance background. The idea was to combine them in a smart way, which we delivered on. His family-man nature came through in the use of photography and colour.
Personal brand website
Using Squarespace as a platform we created a website for Vik, incorporating all the assets drawn from his story and strategy. His fresh website makes him more accessible to a wider audience, enabling him to reach a new community beyond those looking for financial advice. Website going live soon.
LinkedIn Profile Makeover
When Vik came to us, his LinkedIn profile was in need of a boost. It wasn't quite serving as a powerful networking tool, and instead felt more like a social page than a professional showcase. In our support we overhauled his page, transforming his profile and banner image and giving him a persuasive bio that defied anyone not to contact him.
Connect with Vik
